Advertising, Promotion, and other aspects of Integrated Marketing Communications
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
By Terence A. Shimp, J. Craig AndrewsMark Hoelzel, “Smart TVs Are on Pace to Take over the Entire TV Market,” Business Insider, July 24, 2014, http://www. ... Daniel J. Howard, Roger A. Kerin, and Charles Gengler, “The Effects of Brand Name Similarity on Brand Source ...
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Advertising, Promotion, and other aspects of Integrated Marketing Communications
By Terence A. Shimp, J. Craig AndrewsImportant Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By Terence ShimpComplete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By Terence A. ShimpEmerging topics get special attention in this edition, such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling, along with all of their effects on traditional ...
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
This bundle contains a loose-leaf version of Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition, and access to MindTap Marketing for 1 term (6 months).
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By Terence A. ShimpThe eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication.
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
By Terence A. Shimp本书提供了营销传播各个方面的理论及实践资料,这些内容符合学生的理解水平,并以大量实例的形式得以展示,包括营销传播面临的挑战,营销传播聚焦以及全球聚焦等.