All Marketers are Liars
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of...
By Seth GodinLegendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories.
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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of...
By Seth GodinLegendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories.
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-trust World
By Seth GodinPresents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth GodinSeth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them.
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-trust World
By Seth GodinExamines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over ...
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-trust World
By Seth GodinEvery day we tell ourselves stories about the world. These stories might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers.