Book Series: Applications in Basic Marketing

Applications in Basic Marketing: Clippings from the Popular Business Press

By Edmund Jerome McCarthy, William D. Perreault

Contributing : Janet Kornblum , Kevin Maney , Cesar G. Soriano and Melanie Wells Copyright 1999 , USA Today . Reprinted with permission . Time is about the only thing that stands a chance 151 ( Cont . )

Applications in Basic Marketing: Clippings from the Popular Business Press

By Edmund Jerome McCarthy, William D. Perreault

Data Raids IRI Steals Back an Executive Nielsen Previously Stole ; Both Sides Steal Clients Scanning the Retail World By GABRIELLA STERN and RICHARD GIBSON Staff Reporters of Tue WALL STREET JOURNAL . When his phone rang at 4:30 a.m. a ...

Applications in Basic Marketing: Clippings from the Popular Business Press

By William D. Perreault

In response to the complaints of Infonet's deMin and Wisconsin's Langlois , an Oracle spokesperson says only ... The check was delivered by Oracle's man to the state's e - government director , a proponent of Oracle getting the deal .

Applications in Basic Marketing: Clippings from the Popular Business Press

By Edmund Jerome McCarthy, William D. Perreault

An engineer by training , Parker maintains an office at National City , and Gorney has sought his help to drive down the bank's costs of delivering ... “ There is no natural market for organs , ” says Fletcher president John Riley , 42.

Applications in Basic Marketing: Clippings from the Popular Business Press

By Edmund Jerome McCarthy, William D. Perreault, PERREAULT

A tray liner used when McDonald's restaurants in Yugoslavia reopened on April 17 - also the date of the Belgrade marathon . The Cyrillic lettering at the top left reads : " Mac is the biggest natural source of energy .