Applied Public Relations

  • Applied Public Relations: Cases in Stakeholder Management
    Applied Public Relations: Cases in Stakeholder Management
    By Kathy Richardson, Kathy Brittain McKee, Marcie Hinton

    ... million in two days, prompting a New York Times article that was headlined “A Stinging Office Memo Boomerangs.” An Unhealthy Environment? Here is what the CEO, Neal Patterson, put in the e-mail that he sent to some 400 managers.

  • Applied Public Relations: Cases in Stakeholder Management
    Applied Public Relations: Cases in Stakeholder Management
    By Kathy Brittain Richardson, Marcie Hinton

    Wade, John. (1992). Dealing effectively with the media. Menlo Park, CA: Crisp Publications. Wright, Donald K. (2001). The magic communication machine: Examining the Internet's impact on public relations, journalism, and the public.

  • Applied Public Relations: Cases in Stakeholder Management
    Applied Public Relations: Cases in Stakeholder Management
    By Kathy Brittain McKee, Lawrence F. Lamb

    Wright, Donald K. (2001). The magic communication machine: Examining the Internet's impact on public relations, journalism, and thepublic. Gainesville,FL: Institute for Public Relations. C A S E 1 6 . M E DIAIN T E R E S T I N TR A NSP ...

  • Applied Public Relations: Cases in Stakeholder Management
    Applied Public Relations: Cases in Stakeholder Management
    By Kathy Brittain Richardson, Marcie Hinton

    ISBN: 978-0-415-52658-6 (hbk) ISBN: 978-0-415-52659-3 (pbk) ISBN: 978-0-203-43663-9 (ebk) Typeset in Sabon by Swales & Willis, Exeter, Devon, UK Public Relations: Mutually Beneficial Systems of Stakeholder CHAPTER 10 Stakeholders:

  • Applied Public Relations: Cases in Stakeholder Management
    Applied Public Relations: Cases in Stakeholder Management
    By Kathy Brittain McKee, Larry F. Lamb

    This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.

  • Applied Public Relations: Cases in Stakeholder Management
    Applied Public Relations: Cases in Stakeholder Management
    By Kathy Richardson, Kathy Brittain McKee, Marcie Hinton

    This second edition includes the following key features: New and updated cases Additional Professional Insight commentaries Expanded use of charts and photos An appendix with the PRSA Member Code of Ethics and the IABC Code of Ethics for ...