Basic Marketing

  • Basic Marketing: A Global-managerial Approach
    Basic Marketing: A Global-managerial Approach
    By Edmund Jerome McCarthy, Stanley J. Shapiro

    ... 675 Collins , Robert H. , 834 Conant , Jeffrey S. , 840 Cook , Ronald G. , 826 Cooke , Robert Allan , 841 Cooper ... Ronald E. , 832 Duncan , Calvin P. , 830 Duncan , J. Darcy , 283 Dunlap , Diane , 594 Dunn , Brian , 250n Durgee ...

  • Basic Marketing: A Managerial Approach
    Basic Marketing: A Managerial Approach
    By Edmund Jerome McCarthy, Andrew A. Brogowicz

    Each is about the same size and manufactures Mr. Lang is thinking about expanding his market basically similar machinery . Each of the competitors by being willing to absorb the extra freight costs which has tended to specialize in its ...

  • BASIC MARKETING: A Marketing Strategy Planning Approach
    BASIC MARKETING: A Marketing Strategy Planning Approach
    By Joseph P. Cannon, E. Jerome McCarthy, William D. Perreault, Jr.

    Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent “best practices,” and to tightly integrate the best digital ...

  • Basic Marketing: Principles and Practice
    Basic Marketing: Principles and Practice
    By Tom Cannon, J. Thomas Cannon

    Basic Marketing: Principles and Practice

  • Basic Marketing: A Global-managerial Approach
    By Edmund Jerome McCarthy, William D. Perreault, W.D.·佩勒尔特

    本书以4P为基本构架,战略规划为核心,遵循战略规划到具体计划执行的逻辑思路,既涵盖了市场营销学的主要内容,又吸取了营销领域的最新研究成果,还提供了丰富的与各章内容能紧密结合的案例。

  • Basic Marketing: A Global-managerial Approach
    By Edmund Jerome McCarthy, William D. Perreault

    This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

  • Basic Marketing
    Basic Marketing
    By Michael D'Amico, William G. Zikmund

    This text condenses the material found in Zikmund's Marketing, 5e to include all key topics without the boxes and end-of-chapter cases. This text gives professors the opportunity and flexibility to...

  • Basic Marketing: A Marketing Strategy Planning Approach
    Basic Marketing: A Marketing Strategy Planning Approach
    By William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

    Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy ...

  • Basic Marketing: 19th Edition
    Basic Marketing: 19th Edition
    By E. Jerome McCarthy, Jr., Joseph Cannon

    Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent Ëbest practices,Ë and to tightly integrate the best digital tools ...

  • Basic Marketing
    Basic Marketing
    By William D. Perreault

    Basic Marketing

  • Basic Marketing: A Managerial Approach
    By Edmund Jerome McCarthy

    Basic Marketing: A Managerial Approach

  • Basic Marketing: Principles and Practice
    Basic Marketing: Principles and Practice
    By Tom Cannon

    An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous bandw illustrations and...

  • Basic Marketing
    Basic Marketing
    By Edmund Jerome McCarthy, William D Perreault Jr

    This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

  • Basic Marketing: A Marketing Strategy Planning Approach
    Basic Marketing: A Marketing Strategy Planning Approach
    By Edmund Jerome McCarthy, William D. Perreault, Joseph P. Cannon

    This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.

  • Basic Marketing: A Marketing Strategy Planning Approach
    Basic Marketing: A Marketing Strategy Planning Approach
    By Edmund Jerome McCarthy, William D. Perreault, Joseph P. Cannon

    Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus.

  • Basic Marketing: Principles and Practice
    By Tom Cannon

    Basic Marketing: Principles and Practice

  • Basic Marketing
    By William D. Perreault, E. Jerome McCarthy, Jr.

    Basic Marketing

  • Basic Marketing: A Strategic Systems Approach
    Basic Marketing: A Strategic Systems Approach
    By George D. Downing

    Basic Marketing: A Strategic Systems Approach

  • Basic Marketing
    By Tom Cannon

    Updated to accommodate changes that have occurred in recent years, this textbook examines the complex conditions and increasing competition facing businesses, and how traditional marketing techniques are being adapted to suit these more ...

  • Basic Marketing
    Basic Marketing
    By William D. Perreault

    Basic Marketing, European Edition is intended as a first book in marketing, offering a comprehensive introduction to the fundamental principles of the subject. This adaptation builds on the highly successful...