Basic Marketing Research

  • Basic Marketing Research: Using Microsoft Excel Data Analysis
    Basic Marketing Research: Using Microsoft Excel Data Analysis
    By Alvin C. Burns, Ronald F. Bush

    This book is targeted for those who need to learn the marketing research process and basic data analysis techniques.

  • Basic Marketing Research
    Basic Marketing Research
    By Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

    This International Edition provides a framework for the choices and decisions that must be made by managers-an important aspect of marketing research-because decisions made in one stage of the process have consequences for other stages.

  • Basic Marketing Research
    Basic Marketing Research
    By Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

    CUSTOMER INSIGHTS AND MANAGERIAL ACTION 8th edition Tom J. Brown Oklahoma State University Tracy A. Suter Oklahoma State University Gilbert A. Churchill, Jr. University of Wisconsin – Madison © echo3005/Shutterstock Australia • Brazil ...

  • Basic Marketing Research
    Basic Marketing Research
    By Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

    And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style.

  • Basic Marketing Research: Customer Insights and Managerial Action
    Basic Marketing Research: Customer Insights and Managerial Action
    By Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

    For a marketing text to be effective, you must be able to understand it. You can trust the authors to deliver a rigorous, yet understandable, treatment of marketing research in this 9th Edition.

  • Basic Marketing Research: A Decision-making Approach
    Basic Marketing Research: A Decision-making Approach
    By Mark Peterson, Naresh K. Malhotra

    Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

  • Basic Marketing Research
    Basic Marketing Research
    By Gilbert A. Churchill

    Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

  • Basic Marketing Research
    Basic Marketing Research
    By Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

    The book merges these approaches in an ongoing example in the analysis section. Readers review data from multiple sources, including consumer communication and consumer behavior observed through technology.

  • Basic Marketing Research: Official Training Guide from Qualtrics
    Basic Marketing Research: Official Training Guide from Qualtrics
    By Scott M. Smith, Gerald S. Albaum

    Basic Marketing Research: Official Training Guide from Qualtrics

  • Basic Marketing Research: Using Microsoft Excel Data Analysis
    Basic Marketing Research: Using Microsoft Excel Data Analysis
    By Alvin C. Burns, Ronald F. Bush

    This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a...

  • Basic Marketing Research
    Basic Marketing Research
    By Gilbert A. Churchill, Tom J. Brown

    And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style.

  • Basic Marketing Research
    Basic Marketing Research
    By Naresh K. Malhotra

    With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

  • Basic Marketing Research: Applications to Contemporary Issues
    Basic Marketing Research: Applications to Contemporary Issues
    By Naresh K. Malhotra

    For undergraduate courses in Marketing Research. Written from the perspective of users of marketing research, this easy to read and understand text presents concepts and principles at a basic level.

  • Basic Marketing Research: Ying Xiao Yan Jiu Ru Men

    Basic Marketing Research: Ying Xiao Yan Jiu Ru Men

  • Basic Marketing Research: Customer Insights and Managerial Action
    By Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter

    Basic Marketing Research: Customer Insights and Managerial Action

  • Basic Marketing Research
    By Gilbert A. Churchill

    Basic Marketing Research

  • Basic Marketing Research: A Decision-making Approach
    Basic Marketing Research: A Decision-making Approach
    By Mark Peterson, Naresh K. Malhotra

    For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how...

  • Basic Marketing Research: Spss Kit
    By Churchill

    Basic Marketing Research: Spss Kit

  • Basic Marketing Research: Using Microsoft Excel Data Analysis
    Basic Marketing Research: Using Microsoft Excel Data Analysis
    By Alvin C. Burns, Ronald F. Bush

    This text also provides students with resources they can use in their future careers. The third edition provides an improved software package-XL Data Analyst(TM)-and includes more information on qualitative research.

  • Basic Marketing Research: Using Microsoft Excel Data Analysis with Companion Website
    Basic Marketing Research: Using Microsoft Excel Data Analysis with Companion Website
    By Alvin C. Burns, Ronald F. Bush, Judith Nash

    This first Canadian edition builds on the core strengths of the U.S. edition while introducing Canadian coverage of key topics to demonstrate the relevance of the subject for Canadian marketers.