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Why is it that some companies turn out to be more successful when doing the opposite of what is prescribed in many of the current books on management and strategy?
Focus on both crafting and implementing strategy. Implementing strategy is harder than creating it. Of every 10 strategies, 9 fail to be implemented successfully. Research by Bridges and others supports this. The challenge for leaders ...
These are companies that follow new logics and business models. Therefore, it is necessary to revisit existing theories and models, adapting them to new contexts of analysis. The book is divided into 5 chapters.
This book presents a new way of thinking about strategy that is uniquely based upon the Purpose-Driven Growth Model (PDG), in which your organization's purpose and profitability is key to guiding its growth.