"Combining the fundamentals of clear communication with visual rhetoric and critical thinking, Kathy Rentz and Paula Lentz' problem-solving approach gets directly to the heart of great business communication and helps students gain a ...
Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Business Communication: Practical Written English for the Modern Business World
Business Communication provides a practical framework for students and demonstrates how communication functions in today's business environment.
This work presents a unique approach to a hands-on business communication course. The modular structure allows teachers to focus on specific skills and provides greater flexibility for short courses and different teaching approaches.
With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
This leading text and MindTap digital resources guide you in developing the communication competencies most important for professional success in today's hyper-connected digital age.
Business Communication: Making Connections in a Digital World
Business Communication: Process and Product
With the second edition, Teaching Resource Material in the form of a Companion Website is also being provided. This book must be read by students of MBA, practicing managers, executives, corporate trainers and professors.
Guffey's "Business Communication: Process and Product" continues in this new edition to emphasize the three elements that have been the hallmarks of its success: Process; Product; Partnership. Guffey's unique 3-x-3...
Providing structured self-teaching guidance, this hands-on workbook presents a variety of exercises and sample test questions that review chapter concepts and key terms.
Business Communication: Process and Product, Brief Edition, takes students through a well-developed, consistently applied approach to communication that is combined with integrated application of current and emerging business technologies.
A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market's most innovative coverage of workplace communication skills with an expanded emphasis on digital writing.
Business Communication
Communication is the lifeblood of every business organization. This book on Business Communication aims to bring about the relevance/importance of communication in business.
The text covers the most important business communication concepts in detail and thoroughly integrates coverage of today's social media and other communication technologies.
A new approach to learning the principles of business communication, BCOM is the Asia'Pacific edition of a proven and innovative blended learning solution.
Presenting a consistently applied process approach to business communication combined with a hands-on view of current and emerging business technologies, this text offers a communication strategy students can use throughout their careers.