Business Economics
Designed for both undergraduates and MBA students taking their first course in business economics, this text focuses on introducing students to economics as a framework for understanding business.
Written for those who want to know about the economic aspects of business as a basis for a successful career in industry, this te×t provides introductory news articles at the beginning of each unit which seek to stimulate discussion and ...
: Business economics is a field in applied economics which uses economic theory and quantitative methods to analyze business enterprises and the factors contributing to the diversity of organizational structures and the relationships of ...
Business Economics: Principles and Cases
Business Economics: Made Simple
Business Economics is aimed at business students who need a solid, but not excessively theoretical, introduction to economics which focuses on the contribution economics can make to the study of...
This introduction emphasises the business applications of economic theory, without sacrificing rigour. Hornby takes care to explain concepts such as the theory of the firm, production and game theory.