Business Marketing
-
Business Marketing
By Andrew C. GrossS. Douglas and S. Craig , International Marketing Research ( Englewood Cliffs , N.J . ... This section is based partly on an unpublished study by Edith Phillips , “ Applications of Various Market Research Methods in the Industrial ...
-
Business Marketing
By Frank G. Bingham, Roger Gomes, Patricia A. KnowlesThis book gives students the practical foundation they will need to become successful business marketers.
-
Business Marketing
By Frank G. Bingham, Roger Gomes, Patricia A. KnowlesBusiness Marketing
-
Business Marketing: Connecting Strategy, Relationships, and Learning
By John Tanner, F. Robert DwyerThis edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions.
-
Business Marketing: An Interaction and Network Perspective
By Kristian K. Möller, David T. WilsonChanging Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably.
-
Business Marketing: Connecting Strategy, Relationships, and Learning
By John F. Tanner, F. Robert DwyerBusiness Marketing: Connecting Strategy, Relationships, and Learning