Business Marketing Management
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Business Marketing Management
By Frank G. Bingham41 Gary L. Frazier , Robert E. Spekman , and Charles R. O'Neal , “ Just - in - Time Exchange Relationships in Industrial Markets , ” Journal of Marketing 52 ( October 1988 ) : 52–67 . 42 James R. Freeland , “ A Survey of Just - in ...
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
By Thomas W. Speh, Michael D. Hutt... Martin T. , 430 Fearon , Harold E. , 40 , 46 , 49 , 58 , 62 , 459 , 462 Ferguson , Wade , 103 , 293 Fields , D. Michael , 559 Field , Tom , 524 Fildes , Robert , 216 Fites , Donald V. , 277 , 283 , 401 Fitzgerald , Kevin R.
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
By Thomas W. Speh, Michael D. HuttBusiness Marketing Management: A Strategic View of Industrial and Organizational Markets
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Business Marketing Management
By Thomas W. Speh, Michael D. Hutt"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic ...
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Business Marketing Management: A Strategic View of Industrial and Organizational Markets
By Thomas W. Speh, Michael D. HuttProviding a complete treatment of business-to-business marketing, this text captures and integrates developments in market analysis, relationship management, supply chain management, marketing strategy development and electronic commerce.
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Business Marketing Management: B2b
Students save money when purchasing bundled products. This bundle contains a loose-leaf version of Business Marketing Management B2B 12th, and access to MindTap Marketing for 1 term (6 months) via printed access card.
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Business Marketing Management: B2B
By Thomas W. Speh, Michael D. HuttBusiness Marketing Management: B2B
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Business Marketing Management: B2B
By Michael D. HuttBusiness Marketing Management: B2B
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Business Marketing Management: Marketing of Business Products and Services
By Robert W. EcklesBusiness Marketing Management: Marketing of Business Products and Services
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Business Marketing Management: B2B
By Thomas W. Speh, Michael D. HuttHighlighting the similarities--and emphasizing the differences--between consumer goods and B2B marketing, this proven text focuses on market analysis, organizational buying behavior, relationship management, and the ensuing adjustments ...
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Business Marketing Management: B2B
By Thomas W. Speh, Michael D. Hutt, Douglas HoffmanGain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices.
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Business Marketing Management: B2b
By Micheal D. HuttBusiness Marketing Management: B2b
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Business Marketing Management: B2B
By Thomas W. Speh, Michael D. HuttThis text integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy management, and electronic commerce.
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Business Marketing Management: An Asia-Pacific Focus
By Alan Zimmerman, Jim Blythe, Michael HuttBusiness Marketing Management: An Asia-Pacific Focus
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Business Marketing Management: B2B
By Thomas W. Speh, Michael D. HuttImportant Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Business Marketing Management: B2B, EMEA Adaptation
By Thomas W. Speh, Michael D. HuttReflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B ...
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Business marketing management
By Wim BiemansBusiness marketing management