Business Research Methods

  • Business Research Methods
    By Alan Bryman, Emma Bell

    In order to be able to use Pearson's r, the relationship between the two variables must be broadly linear – that is, when plotted on a scatter diagram, the values of the two variables approximate to a straight line (even though they may ...

  • Business Research Methods
    By William Emory

    ABC Evening News ( Reasoner & Walters ) 20 ABC Sunday Night Movie O ABC Tuesday Night Movie Barnaby Jones Barney Miller ' Issues and Answers 20 M * A * S * H 30 Meet the Press ' O NBC Monday Night Movie 50 NBC Nightly News ( Chancellor ...

  • Business Research Methods
    By Alan Bryman, Emma Bell

    Chris, Karen, and Lisa all gained access to their research sites as the result of internship or opportunities organized by their universities as part of their degree course. Chris used the contacts he had established during his ...

  • Business Research Methods
    By Alan Bryman, Emma Bell, Bill Harley

    Karen Moore completed a Bachelor's degree in Business Administration and Management at Lancaster University, UK, in 2005. Her final-year research project came about as the result of her third-year company placement, when she worked in a ...

  • Business Research Methods
    By Alan Bryman

    Business Research Methods

  • Business Research Methods
    By Alan Bryman, Emma Bell, Bill Harley

    Business Research Methods

  • Business Research Methods: A Practical Approach
    By Deborah Price, Sheila Cameron

    New York: Alfred Knopf Sharpe, J., Peters, J. and Howard, K. (2002) The Management of a Student Research Project, 3rd edition. Aldershot: Gower Silverman, D. (1985) cited by Buchanan, D., Boddy, D. and McCalman, J. (1988) 'Getting in, ...

  • Business Research Methods: A Practical Approach
    By Deborah Price, Sheila Cameron

    Make your research more meaningful, effective and relevant to the business world with this handbook that demystifies the research process.

  • Business Research Methods
    By William G. Zikmund

    A. C. Nielsen , the world's largest marketing research company , runs a huge , continuous , partly automated survey of America's television viewing habits 24 hours a day , 365 days a year . Panel members allow a People Meter to ...

  • Business Research Methods
    By William G. Zikmund

    Tang Not Tang Classify : Category prompt , Unaided recaller No What other brand ? Tang Not Tang Do you remember seeing a commercial last night for Tang ? Yes Classify : Brand prompt , Aided recaller No Series of questions on details of ...

  • Business Research Methods
    By William G. Zikmund

    The book superbly demonstrates how the practice of business research aids managers in making critical business decisions in our new digital age

  • Business Research Methods
    By Barry J. Babin, William G. Zikmund, Jon C. Carr

    Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Research Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the ...

  • Business Research Methods: A South-Asian Perspective
    By William G. Zikmund

    Business Research Methods: A South-Asian Perspective

  • Business Research Methods
    By William Zikmund, Barry Babin, Mitch Griffin

    This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research.

  • Business Research Methods
    By Barry J. Babin, William G. Zikmund, Jon C. Carr

    This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research.

  • Business Research Methods
    By Dr Sue Greener

    Business Research Methods

  • Business Research Methods
    By S. N. Murthy, U. Bhojanna

    ... Chapter 13 : Attitude Measurement and Scaling Techniques 163 13.1 Introduction to Attitude 163 13.2 Determinants of ... 283 283 283 Chapter 20 : Recent Trends in Business Research 285 20.3 Online - Focus Groups 20.4 Pop - up Surveys.

  • Business Research Methods: An Applied Orientation
    By Sanjay Mohapatra, S Sreejesh, M R Anusree

    The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0.

  • Business Research Methods
    By S. N. Murthy, U. Bhojanna

    Business Research Methods

  • Business Research Methods
    By Donald R. Cooper

    Business Research Methods