Business-to-Business Marketing
-
Business-to-Business Marketing: A Strategic Approach
By Leyland F. Pitt, Michael H. Morris, Earl D. HoneycuttThoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing.
-
Business-to-Business Marketing: A Strategic Approach
By Leyland F. Pitt, Michael H. Morris, Jr.A Strategic Approach Michael H. Morris, Leyland F. Pitt, Earl Dwight Honeycutt, Jr. At the very least, tools such as search engines and comparison sites can reduce the customer's costs of finding potential suppliers and those of making ...
-
Business-to-business Marketing: Analysis and Practice
By Waldemar Pfoertsch, Robert P. Vitale, Joseph GiglieranoOverall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
-
Business-To-Business Marketing
By Daniel Michel, Pete Naudé, Robert Salle... information systems in companies even if their implementation is not easy. We are thinking here of companies such as SAP, BAAN, Oracle, J.D. Edwards, People Soft and others who have been at the forefront of developing these ERP systems.
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellSchroeder, H. (2013) 'The art of social relationships through social media', Ivey Business Journal, March/April. Available at: http://iveybusinessjournal.com (accessed 27 July 2016). Schultz, B. (2013) 'Shell cautions patience on ...
-
Business-to-business Marketing: Relationships, Systems and Communications
By Chris FillBusiness-to-business Marketing: Relationships, Systems and Communications
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellWilson, D. (1999) Organizational Marketing. London: International Thompson. Wilson, D. (2000a) 'Why divide consumer and organizational buyer behaviour?', European Journal of Marketing, 34(7): 780–96. Wilson, D.T. (2000b) 'Deep ...
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellA fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
-
Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa
By Ogechi Adeola, Richard Afriyie Owusu, Robert HinsonAs a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes.
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellA fantastic addition to any library or course' - Dr Judy Zolkiewski, Senior Lecturer in Business-to-Business Marketing, Manchester Business School 'The advantage of the approach taken by Brennan and his colleagues is that this book manages ...
-
Business-to-business Marketing: A Step-by-step Guide
By Ray WrightThis text provides an overview of business-to-business marketing.
-
Business-to-business Marketing: Strategies and Implementation
By Daniel Michel, Robert Salle, Peter NaudeThis text is an adaptation of a successful French text which is now into its second edition.
-
Business-to-business Marketing: Relationships, Systems and Communications
By Chris Fill, Karen FillGeared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems,...
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellobjectives cont . sales calls 212–13 trade shows 192 obligational contracting 160 , 239 " the old men " 251 O'Leary ... A. 94-5 partitioning markets 308 partner relationships 247-8 passive customers 242 path dependency 100 , 102 Pati ...
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellSmith, W.R. (1956) 'Product differentiation and market segmentation as alternative marketing strategies', ... Tapp, A., Whitten, I. and Housden, M. (2014) Principles of Direct, Database and Digital Marketing (5th edn).
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellNew to this edition: More coverage of digital marketing and social media in relation to B2B More coverage of issues relating to sustainability and corporate social responsibility More visual features and an update of the ‘B2B Snapshots’ ...
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Raymond McDowellThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
-
Business-to-Business Marketing: A step-by-step guide
By Mark EardleyWritten in straightforward, punchy language with simple, practical take outs at the end of each chapter, this is a must-have book for anyone involved – in any way at all – with attracting and retaining profitable customers.
-
Business-to-Business Marketing
By Ross Brennan, Louise Canning, Helen McGrathNew to this sixth edition: · Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms · New organizational coverage, including companies and brands such as Airspares ...
-
Business-to-business Marketing: A Step-by-step Guide : how to Create Sales, Protect Margins and Build Market Share
By Mark Eardley, Charlie StewartThe way businesses buy from one another has changed profoundly in recent years, yet the fundamentals of business-to-business marketing have remained constant. This book explains what they are and how to get them right.