In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred...
Mike O'Neil of O'Neil Associates Public Opinion Research is skeptical of robo-polls, characterizing them as “cheap and untrustworthy.”41 It costs very little, he argues, to “throw a bunch of numbers into a database” and make automated ...
In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012.
The book looks at the most sophisticated techniques of modern campaigning and examines what has and hasn't changed with regard to increased activism and professionalization, and how those changes have dramatically transformed campaigning.
" This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade.