Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter.
All of the books focus on the central theme of transformation—transformation in both the conduct of American politics and in the way we study and understand its many aspects.
For the first time, leading political scientists and experienced campaign professionals have come together to consider the nuts-and-bolts of American campaigns and elections in conjunction with academic theories and research....
Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
This book is essential reading for political junkies of any stripe and serious students of campaigns and elections.
Offering a mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections.