Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business.
Intended Audience This is an excellent text for advanced courses in intercultural communication, business communication, international business, and organizational communication as found in departments of communication and business.
Because people enter conversations with a variety of abilities and competencies, achieving coordination can be difficult at times (Pearce, 1989). • Coherence refers to the process by which we attempt to interpret the world around us and ...
" James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time.
Communicating Globally: Intercultural Communication Theory and Strategy
" James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time.