Consumer Behavior and Culture
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
By Marieke de MooijThis edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept ...
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
By Marieke de MooijMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in...
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
By Marieke de MooijThe Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide.
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
By Marieke de MooijConsumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in...
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
By Marieke K. de MooijThis book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
By Marieke de MooijThe Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide.
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Consumer Behavior and Culture
By Joao Heitor De Avila SantosThe book is primarily focused on aspects related to the consumer behavior and culture in the 21st century.