Consumer Behavior and Marketing Strategy

  • Consumer Behavior and Marketing Strategy: Test Bank
    By J. Paul Peter

    Consumer Behavior and Marketing Strategy: Test Bank

  • Consumer Behavior and Marketing Strategy
    By J. Paul Peter, Jerry Corrie Olson

    The authors have developed what they call the Wheel of Consumer Analysis, which is a tool to help the reader understand how consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy interact.

  • Consumer Behavior and Marketing Strategy
    By J. Paul Peter, Jerry Corrie Olson

    Provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies.

  • Consumer Behavior and Marketing Strategy
    By J. Paul Peter, Jerry Corrie Olson

    This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as...

  • Consumer Behavior and Marketing Strategy
    By Benedict Hunt

    Most of the topics introduced in this book cover new techniques and the applications of marketing. The topics covered in this book offer the readers new insights in the field of consumer behavior and marketing strategy.