Consumer Behavior
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Consumer Behavior
By William L. WilkieNoted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together,...
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Consumer Behavior: Global Shifts and Local Effects
By RajagopalBook & CD. This book examines how consumer behaviour is influenced in emerging markets by the marketing strategies of global firms and analyses its impact on market, culture and consumption...
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Consumer Behavior: Application of Theory
By John A. HowardConsumer Behavior: Application of Theory
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Consumer Behavior
By William D. Wells, Fred D. ReynoldsConsumer Behavior
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Consumer Behavior: Effective Measurement Tools
By G. Radha KrishnaMale and female consumers of different age groups display different buying behaviors, which makes it difficult for marketers to promote their products and services. To overcome this problem, marketers should...
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Consumer Behavior: Building Marketing Strategy
By Del I. Hawkins, David L. MothersbaughThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.
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Consumer Behavior: Implications for Marketing Strategy
By Del I. Hawkins, Roger J. Best, Kenneth A. ConeyIncludes bibliographical references and index.
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Consumer Behavior
By HawkinsConsumer Behavior
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Consumer Behavior
By Bennett Peter D, Kassarjian Harold HConsumer Behavior
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Consumer Behavior: --Human Pursuit of Happiness in the World of Goods, Avery Ed
By Jill AveryBook by Professor Jlil Avery of Harvard
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Consumer Behavior: Human Pursuit of Happiness in the World of Goods
By Jill Avery, Banwari MittalConsumer Behavior: Human Pursuit of Happiness in the World of Goods
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Consumer Behavior: Human Pursuit of Happiness in the World of Goods
By Banwari Mittal"Couldn't put the book down..." writes one marketing professor at University of Kentucky's Business School.
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Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace
By Morris B. Holbrook, Banwari MittalA comprehensive body of Consumer Behavior Knowledge of interest to Professors and their students in marketing as a textbook; A reference book for university, business, and public libraries. Of interest...
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Consumer Behavior
By Del I. Hawkins, Roger J. Best, Kenneth A. ConeyConsumer Behavior
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Consumer Behavior: Marketing Strategy Perspectives
By J. Paul Peter, Jerry Corrie OlsonConsumer Behavior: Marketing Strategy Perspectives
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Consumer Behavior
By J. Paul Peter, Olson, JerryThis book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.
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Consumer Behavior
By Leon G. Schiffman, Leslie Lazar KanukConsumer Behavior
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Consumer Behavior
By John C. Mowen, Michael MinorConsumer Behavior
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Consumer Behavior
By Peter D. Bennett, Harold Haig KassarjianConsumer Behavior
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Consumer Behavior
By William L. WilkieThe most important consumer behavior text in 20 years and an innovative, modern introduction by one of the most respected authorities in the field. Wilkie enhances the marketer's perspective by...