Consumer Behaviour

  • Consumer Behaviour: SAGE Publications
    Consumer Behaviour: SAGE Publications
    By Jim Blythe

    What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!

  • Consumer Behaviour
    Consumer Behaviour
    By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

    The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.

  • Consumer Behaviour
    Consumer Behaviour
    By Isabelle Szmigin, Maria Piacentini

    A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research.

  • Consumer Behaviour: Applications in Marketing
    Consumer Behaviour: Applications in Marketing
    By Robert East, Malcolm Wright, Marc Vanhuele

    Extending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a ...

  • Consumer Behaviour: Includes Online Buying Trends
    Consumer Behaviour: Includes Online Buying Trends
    By Dinesh Kumar

    The book has been divided into 6 parts. Part I, Overview of Consumer Behaviour (CB) gives an outline of the subject including consumer decision making models, consumer analysis, segmentation and strategy.

  • Consumer Behaviour
    Consumer Behaviour
    By Gordon Foxall, Martin M. Evans, Ahmad Jamal

    'This book is comprehensive, p to date and thought provoking; packed with real-life examples and interesting pedagogical features.

  • Consumer Behaviour: A European Outlook
    Consumer Behaviour: A European Outlook
    By Leon G. Schiffman, Leslie Lazar Kanuk, Håvard Hansen

    The book places emphasis on consumer behaviour within the context of marketing strategy, using both theoretical and applications-oriented approaches.

  • Consumer Behaviour: First Asia Pacific Edition
    Consumer Behaviour: First Asia Pacific Edition
    By Linda Brennan, Nigel Pope, Henry Assael

    How do consumers acquire product information? How do organisations develop consumer brand loyalty for their products? How does consumer behaviour affect marketing strategy? What rights do consumers have?

  • Consumer Behaviour: an Asia Pacific Approach + Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac
    By William Chitty, Roger Blackwell, Tony Yeshin

    Consumer Behaviour: an Asia Pacific Approach + Advertising + Integrated Marketing Communications, Pacific Rim Edition + Essentials of Marketing Infotrac

  • Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing
    By Doug Newsom, Roger Blackwell

    Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing

  • Consumer Behaviour
    Consumer Behaviour
    By Jim Blythe, Zubin Sethna

    New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand ...

  • Consumer Behaviour
    Consumer Behaviour
    By Aron O'Cass, Angela Paladino, Jamie Carlson

    The 6th Edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples.

  • Consumer Behaviour: The Indian Context (Concepts and Cases)
    Consumer Behaviour: The Indian Context (Concepts and Cases)
    By S. Ramesh Kumar

    Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The ...

  • Consumer Behaviour
    Consumer Behaviour
    By Leon G. Schiffman

    This is a vivid and lively text that explains what consumer behaviour variables are and the types and importance of consumer research.

  • Consumer Behaviour: Insights from Indian Market
    Consumer Behaviour: Insights from Indian Market
    By Ramanuj Majumdar

    a a SOCIAL CLASS AND THEIR BEHAVIOURAL PATTERNS Sociologists have classified members of a society on a continuum of ... Another important concept which relates directly to occupation and economic status is the meaning of money which ...

  • Consumer Behaviour
    Consumer Behaviour
    By Isabelle Szmigin, Maria Piacentini

    It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary.This book is accompanied by the following teaching ...

  • Consumer Behaviour
    Consumer Behaviour
    By Jim Blythe, Zubin Sethna

    New to this edition: Fully updated cases and global examples of consumer behaviour in industries including fashion, travel and technology A new feature exploring the experiential role of brands in consumers’ lives today titled ‘Brand ...

  • Consumer Behaviour
    By Ray Wright

    Consumer Behaviour

  • Consumer Behaviour: Implications for Marketing Strategy
    Consumer Behaviour: Implications for Marketing Strategy
    By Del I. Hawkins, Neal, Cathy Neal

    Consumer Behaviour, the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant.

  • Consumer Behaviour: Implications for Marketing Strategy
    Consumer Behaviour: Implications for Marketing Strategy
    By Pascale Quester, Cathy M. Neal

    The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences.