Contemporary Advertising
-
Contemporary Advertising
By William F. ArensIts recent test with Continental Cablevision in Jacksonville , Florida , confirmed that Nielsen had been underreporting cable TV audiences — in some cases dramatically . * 2 Nielsen , meanwhile , has introduced its own cable TV ratings ...
-
Contemporary Advertising: And Integrated Marketing Communications
By William Arens, Christian Arens, Michael WeigoldThis text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
-
Contemporary Advertising
By William F. ArensPresenting advertising from a creative stand-point and using real-world examples, this text addresses the world of contemporary advertising. The text emphasizes the importance of Integrated Marketing Communications and how it...
-
Contemporary Advertising
By William F. ArensContemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the...
-
Contemporary Advertising
By Michael F. Weigold, William F. Arens, Christian ArensTable of Contents Pt. 1 Advertising Perspectives 1 The Dimensions of Advertising 4 2 The Economic, Social, and Regulatory Aspects of Advertising 42 3 The Scope of Advertising: From Local to Global 80 Pt. 2 Crafting Marketing and Advertising ...
-
Contemporary Advertising
By William F. ArensAdventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....
-
Contemporary Advertising
By William F. ArensContemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the...
-
Contemporary Advertising
By William F. ArensOffering a comprehensive view of the industry, this text presents advertising from the creative stand-point.
-
Contemporary Advertising
By William F. ArensThis introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the...
-
Contemporary Advertising
By Courtland L. Bovée, William F. ArensTaking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
-
Contemporary Advertising
By Bovee, William F. ArensTaking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
-
Contemporary Advertising
By William F. ArensThis text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
-
Contemporary Advertising
By William F. ArensContemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book†for Advertising, it is known for its current examples, the author’s...
-
Contemporary Advertising
By Courtland L. Bovée, William F. ArensContemporary Advertising