Contemporary Issues in Marketing and Consumer Behaviour

• 

  Contemporary Issues in Marketing and Consumer Behaviour

  By Pauline Maclaran, Elizabeth Parsons, Andreas Chatzidakis

  This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics ...

• 

  Contemporary Issues in Marketing and Consumer Behaviour

  By Pauline Maclaran, Elizabeth Parsons

  Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing.

• 

  Contemporary Issues in Marketing and Consumer Behaviour

  By Pauline Maclaran, Elizabeth Parsons

  Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing.

• 

  Contemporary Issues in Marketing and Consumer Behaviour

  By Pauline Maclaran, Elizabeth Parsons, Andreas Chatzidakis

  ... Motherhoods , Markets and Consumption : The Making of Mothers in Contemporary Western Cultures . London : Routledge , pp . 159–170 . Moisio , R. , Arnould , E. J. , & Gentry , J.W. ( 2013 ) . Productive consumption in the class ...

• 

  Contemporary Issues in Marketing and Consumer Behaviour

  By Pauline Maclaran, Elizabeth Parsons

  This book locates the development of both marketing ideas and applications within the wider global, social and economic contexts.