Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.
You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
Blog, YouTube, Facebook, Twitter e altre piattaforme online stanno offrendo alle aziende una straordinaria opportunità di interagire direttamente con i clienti.
"Content marketing is the only way to become a true thought leader. This book provides all the fundamentals of how to think about, generate, distribute, and measure the results of great content.
Content marketing
... editorial calendar should be governed by a master calendar that takes into account key dates and events. It not only provides an overview of what content will publish by day, week, or month, but also ties that broader schedule together ...