Convergent Journalism

  • Convergent Journalism: Chinese Approaches
    Convergent Journalism: Chinese Approaches
    By Woody Bing Liu

    35 WEI G X, YU L A, WANG S Y, LI J Q. “A Study on Incentive Factors of Team Cooperation based on Synergy Effect” (in Chinese) [J]. Systems Engineering-Theory & Practice, 2007(1). 36 http://www.newrank.cn/public/info/detail.html?

  • Convergent Journalism: The Fundamentals of Multimedia Reporting
    Convergent Journalism: The Fundamentals of Multimedia Reporting
    By Stephen Quinn

    Between 2000 and 2004 , McDonald's reduced its prime - time spending from two thirds of its advertising budget to one third . McDonald's spent $ 644 million advertising in US media in 2003. “ Our brand means different things to ...

  • Convergent Journalism: An Introduction
    Convergent Journalism: An Introduction
    By Stephen Quinn

    This text explains what makes a news story effective, how to recognise the best medium for a story - whether it be broadcast, web, radio, print or all of them - and how to tailor the story to suit these needs.

  • Convergent Journalism: An Introduction
    Convergent Journalism: An Introduction
    By Vincent F. Filak

    Convergent Journalism: An Introduction

  • Convergent Journalism: Chinese Approaches
    Convergent Journalism: Chinese Approaches
    By Bing Liu

    Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars and professionals of communication studies, journalism, and media studies will benefit from this book"--