COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting ...
Combines basic information and principles with skills-building exercises in a workbook format--with everything needed to proceed with assignments (saving instructors the work of preparing many handouts).
Copywriting for the Electronic Media: A Practical Guide
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing.
This text helps students learn how to write effective copy for all types of electronic media with an emphasis on commercial writing.
Copywriting for the Electronic Media: A Practice Guide: Instructor's Manual