Corporate Communication
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Corporate Communication: Principles, Techniques and Strategies
By Sandra Oliver70 Shaw , M E ( 1964 ) , ' Communication Networks ' in Cowling , A , Stanworth , M , Bennett , R , Curran , J and Lyons , P ( 1988 ) , Behavioural Science for Managers , Arnold . 71 Baron , R and Greenberg ...
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Corporate Communication: Strategic Adaptation for Global Practice
By Michael B. Goodman, Peter B. HirschThis new book, Corporate Communication: Strategic Adaptation for Global Practice, written by Goodman and Hirsch, supports that conclusion with comprehensive and convincing evidence.
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Corporate Communication
By Paul A ArgentiThroughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Corporate Communication: An International and Management Perspective
By Otto LerbingerThis book addresses the key management issues of sustainability and technology and innovation.
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Corporate Communication: A Guide to Theory and Practice
By Joep CornelissenWritten specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in ...
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Corporate Communication: A Marketing Viewpoint
By Klement PodnarStep by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, ...
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Corporate Communication: A Marketing Viewpoint
By Klement PodnarStep by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, ...
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Corporate Communication: A Guide to Theory and Practice
By Joep CornelissenThe Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication.
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Corporate Communication
By Paul A. ArgentiThroughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Corporate Communication
By Paul A ArgentiCorporate Communication
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Corporate Communication: A Guide to Theory and Practice
By Joep CornelissenThe 6th edition of Corporate Communication continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO ...
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Corporate Communication
By Paul ArgentiThroughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.
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Corporate Communication: Theory and Practice
By Michael B. GoodmanCommunication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline.
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Corporate Communication
By Paul A. ArgentiCorporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.
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Corporate Communication: An International and Management Perspective
By Otto LerbingerThis book addresses the key management issues of sustainability and technology and innovation.
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Corporate Communication: Tactical Guidelines for Strategic Practice
By Michael B. GoodmanThis book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication.
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Corporate Communication
By Paul A. Argenti"This book grows out of more than 35 years of work developing the field of study referred to in this book as corporate communication.
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Corporate Communication
By Paul A. ArgentiCorporate Communication
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Corporate Communication: An International and Management Perspective
By Otto LerbingerThis book addresses the key management issues of sustainability and technology and innovation.
-
Corporate Communication: A Guide to Theory and Practice
By Joep CornelissenWritten specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in ...