Corporate Communication
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Corporate Communication
By Paul A. ArgentiA comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication...
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Corporate Communication: A Guide to Theory and Practice
By Joep CornelissenThe Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture ...
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Corporate Communication: A Guide to Theory and Practice
By Joep P. CornelissenFully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and ...
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Corporate communication: et tværfagligt perspektiv
... markedskommunikation finder således sted , når alle markedskommunikationsværktøjer benyttes på en måde , så de skaber et homogent og konsistent budskab til målgruppen . Fra et mod- tagersynspunkt er det nemlig ikke til at skelne imellem ...