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'Corporate Communications' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organized and managed properly.
William V. Ruch examines and compares corporate communications systems in the United States and Japan to discover what each can learn from the other. The author demonstrates that business organization...
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization.
corporate communication works is crucial to market success . Beyond business acumen , venture capital and financial projections , your understanding of corporate communication and the role it plays in your organization's growth is a ...
Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Corporate Communications: A 21st Century Primer