surfers click on ads next to Internet search results and whether they purchase a product or generate a sales lead, said Richard Holden, a product management director. The new features heighten competition for companies, ...
In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business.
Whomever the challenge is directed toward , Oracle would certainly like to be CRM's 500 - pound gorilla . Oracle has pushed hard for market share , heavily discounting its CRM suite in the past . While the company has some large ...
This book introduces students to CRM (customer relationship management), a strategic methodology that’s being embraced in increasing numbers by organizations looking to gain a competitive advantage.
A Hedge Fund Manager's Guide to Customer Relationship Management Systems