Customer Relationship Management
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Customer Relationship Management: The Bottom Line to Optimizing Your ROI
By Jon Anton, Natalie L. PetouhoffPearson Education Australia PTY , Limited Pearson Education Singapore , Pte . Ltd Pearson Education North Asia Ltd Pearson Education Canada , Ltd. Pearson Educación de Mexico , S.A. de C.V. Pearson Education - Japan Pearson Education ...
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Customer Relationship Management
By Joe Peppard, Simon Knox, Adrian PayneGregory continues: 'We are in a very, very competitive marketplace and if we had continued to operate in the way that we used to where 80 per cent of our profits came from 20 per cent of our customers, this rule would still apply.
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Customer Relationship Management: Getting it Right!
By Judith W. KincaidAn ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
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Customer Relationship Management: A Global Perspective
By Riad A. Ajami, G. Jason Goddard, Gerhard RaabAfter his visit, Mr. Deergaard informed the division manager of his conversation with the customer, so that he would not hear about it indirectly. ... I fired a few—among them, a badtempered porter who drove our customers away.
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Customer Relationship Management: A Global Perspective
By Riad A. Ajami, Gerhard RaabA Global Perspective Gerhard Raab, Riad A. Ajami. CS5.5 Tesco's broad data basis CS5.6 Tesco Loyalty Cube CS5.7 Strategies and measures for Tesco customer segments Chapter 1 Customer Relationship Management : Global and Local Dimensions.
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Customer Relationship Management: How To Develop and Execute a CRM Strategy
By Michael PearceCLV (see Chapter 11) is an integral part of the CRM vocabulary with the concept amplified by Pfeifer and Bang: “Customer long term value (CLV) of a customer is the present value of the future cash flows attributable to the customer ...
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
By Roger J. Baran, Robert J. Galkasurfers click on ads next to Internet search results and whether they purchase a product or generate a sales lead, said Richard Holden, a product management director. The new features heighten competition for companies, ...
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
By Roger J. Baran, Robert J. Galka... a special part to fix the problem and picks it up on the way to Evan«s house. Evan is not home yet but his prior ... this experience is readily available. Figure 6.5wExample of a Business Process Moment 6.3c.4¶Mobile Technology Most.
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Customer Relationship Management: Marketing 04.04
By Michael J. CunninghamThese books present the best current thinking and span the entire range of contemporary business practice.
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Customer Relationship Management: Perspectives from the Marketplace
By Simon KnoxThomas Cook, the travel agent, was quick to recognize the importance of this facility for customers who had their traveller's cheques stolen abroad. 'EXAMPLE' When dealing with a frantic customer calling collect from Azerbaijan to ...
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Customer Relationship Management: Concepts and Tools
By Francis ButtleReichheld, F. F. and Teal, T. (1996) The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. Boston, MA: Harvard Business School Press. Ang, L. and Buttle, F. (2002) ROI on CRM: a customer journey approach.
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Customer Relationship Management: Concepts and Technologies
By Francis Buttle, Stan MaklanThis is a much-anticipated update of the bestselling Customer Relationship Management, including substantial revisions to bring its coverage up to date with the very latest in CRM practice.
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Customer Relationship Management: How to Develop and Execute a CRM Strategy
By MICHAEL. PEARCEIt is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
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Customer Relationship Management: Concept, Strategy, and Tools
By V. Kumar, Werner ReinartzThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today.
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Customer Relationship Management: Concepts and Technologies
By Francis ButtleThis title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the ...
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Customer Relationship Management
By Irene D'OrvilleCustomer Relationship Management
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Customer Relationship Management: Concepts and Technologies
By Francis Buttle, Stan MaklanNEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social ...
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Customer Relationship Management: Organizational and Technological Perspectives
By Federico RajolaThis book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
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Customer Relationship Management
By Joe Peppard, Simon Knox, Adrian PayneIt includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
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Customer Relationship Management
By Francis ButtleCustomer relationship management is grounded on high quality customer data and enabled by information technology. The book is a comprehensive and fully developed textbook on customer relationship management .