Destination Branding
-
Destination Branding
By Nigel Morgan, Annette Pritchard, Roger PrideSir Terry's vision was designed to attain a personal goal that most independent observers thought was a pipedream. Sir Terry dreamed of hosting the world's most prestigious golfing event in his native Wales. In 2001 he proved that this ...
-
Destination Branding
By Nigel Morgan, Annette Pritchard, Roger PrideIn New Zealand's case, it has used PR and the web to create strong brand relationships, not only interactively engaging visitors pre-trip, but also providing direct marketing opportunities for relationship building, ...
-
Destination Branding: Creating the Unique Destination Proposition
By Nigel Morgan, Annette Pritchard, Roger Pride'The first edition of this book really put destination branding on the map. Now, this second edition brings together some of the world's leading destination branding experts in a collection...
-
Destination Branding: An Analysis of the Swedish Destination Image Representation and the Perception on the German Market
By Doreen KupkeDoreen Kupke. 2. The Concept of Destination Branding 2.1 Definition Destination Branding For a better understanding ... brands shall give the tourist a security and assurance of quality and easier the destination searching process, they ...
-
Destination branding: creating the unique proposition
By Nigel Morgan, Annette Pritchard, Roger PrideDestination branding: creating the unique proposition