Destination Marketing
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Destination Marketing: Essentials
By Steven PikeDosen, D. O., Vranesevic, T. and Prebezac, D. (1998). The importance of branding in the ... Introduction to Tourism: Development, Dimensions and Issues (3rd edition). sydney, Australia: Pearson education Australia. hall, C. M. (2013).
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Destination Marketing: Essentials
By Steven PikeSo membership should make sense, and Walters (2005) provided an insightful guide to membership development, retention and dismissal. The major benefits of CVB membership are summarised in Table 10.1. TABLE 10.1 Potential benefits ...
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Destination Marketing: Essentials
By Steven PikeThis new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on ...
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Destination Marketing: An international perspective
By Metin Kozak, Nazmi KozakThis book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
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Destination Marketing: Essentials
By Steven Pike'Destination Marketing' provides a clear framework for designing, implementing and monitoring a competitive strategy based on integrated marketing communications.
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Destination Marketing
By Steven PikeDestination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications.
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Destination Marketing: Essentials
By Steven Pike, Steven, Australia)This new third edition has been revised and updated to include: 27 new and updated case studies, including destinations such as Sri Lanka, Barbados, the UAE, and crucially relevant topics such as the Australian bushfires and the threat of ...
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Destination Marketing
By Steven PikeTourism Planning: Basics, Concepts, Cases (3rd edn). ... In B. W. Ritchie, P. Burns & C. Palmer (eds), Tourism Research Methods – Integrating Theory with Practise. ... Fundamentals of Destination Management and Marketing (pp. 99–108).
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Destination Marketing: Creating Memorable Tourism Experiences
By Rupa Rathee, Pallavi Rajain"This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific ...
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Destination Marketing: An international perspective
By Metin Kozak, Nazmi KozakThis book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.
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Destination Marketing: Creating Memorable Tourism Experiences
By Rupa Rathee, Pallavi Rajain... Destination Marketing Strategies with the Highest ROI, 2016. https://www.trekksoft.com/en/blog/best-destination ... dissertation, Bournemouth University, 2002. Hasan, M.; Jobaid, M. I. Heritage Tourism Marketing: Status, Prospects ...