Branding is important online and offline as it helps customers differentiate between products and services from different manufacturers and producers. Furthermore, branding is how companies set themselves apart from their competitors.
This new, second edition builds on the first edition’s success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices.
Marketing. Strategy. of. IIM. Indore: A. Case. Study. Abstract. Digital marketing is the new buzzword in the Indian marketing discourse. Corporates are quite taken in by the term, and many have made attempts to use the digital media for ...
This book represents a crucial step in establishing a comprehensive framework for developing business models. This is essential reading for everyone wishing to exploit the new thinking in an informed way.
The Marketing Review, 16(2), 183-202. 3. Stokes, R. (2014). Ultimate guide to pay-per-click advertising. Entrepreneur Press. 4. Szetela, D., & Kerschbaum, J. (2010). Pay-per-click search engine marketing: An hour a day.
To obtain high-quality traffic for your website, optimise your content based on effective marketing strategies, ... Doing so should make your website more visible and searchable on search engines like Google and Bing. SEO can also serve ...
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy.
This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
We are hopeful that this book will prove to be useful to both students and teachers working in the area of digital marketing.
This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; ...
This bundle contains the following four books: 1: Digital Marketing Strategy for Beginners 2: Influencer Marketing (The Ultimate Guide for Promoting Your Business Using Facebook, Instagram And YouTube) 3: Dropshipping And the Shopify Market ...
But if you want to be serious about marketing your product and achieving tangible results, then keep reading. This audiobook will give you some of the answers that you need. So, what are you waiting for? Get this book today!
Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Digital Marketing
This is an inclusive work that provides essential approaches and key concepts of digital marketing. It outlines the modern marketing framework through online and offline platforms.
... marketing. In a nutshell, direct marketing includes an interactive approach to reach out to its customers for sale of its products and services by eliminating the intermediaries. The various tools used in direct marketing include mail ...
Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
Digital Marketing
Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy.