Digital Marketing Excellence
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
By Dave Chaffey, PR SmithTo do this, you will need to consider measures of relative popularity su as views or likes and impact on leads for different content. Dave Chaffey developed the Content Optimization Matrix as a mindtool to help marketers audit and ...
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
By Dave Chaffey, PR SmithThe Web Analytics Industry Outlook Survey 2015 (Digital Analytics Association, 2015) gives insights on the specific challenges of performance management for digital marketing. The top five challenges for 2011 were: Actionability of the ...
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
By Dave Chaffey, P. R. SmithPreface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- ...
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
By Dave Chaffey, PR SmithThis new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence.
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
By Dave Chaffey, PR SmithThis new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans.
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
By Dave Chaffey, Paul Russell SmithPreface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- ...