Digital Marketing Strategy
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon KingsnorthResource added for the Business Management program 101023.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon KingsnorthOptimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon KingsnorthThis book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
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Digital Marketing Strategy: Text and Cases
By Glen L. UrbanThe book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon KingsnorthPlan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns with business objectives with this new edition of the global bestseller.
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Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More
By Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto... buyer persona is to come up with the buyer persona by intuition—although it should be noted that staff often have in-depth customer information that can and should be used as part of creating buyer personas. Buyer personas are also an ...
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Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More
By Heikki Karjaluoto, Niko Lahtinen, Kimmo PulkkaThis cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic.
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Digital Marketing Strategy: A Successful Design Process
By Gerard BlokdykThis book is for managers, advisors, consultants, specialists, professionals and anyone interested in Digital Marketing Strategy assessment. All the tools you need to an in-depth Digital Marketing Strategy Self-Assessment.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
By Simon KingsnorthBuild an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to ...