The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital ...
Don't sweat it! This book takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses.
Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital ...
Digital Marketing is designed as a textbook for management students specializing in marketing. The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into four sections.
The unfair advantage will show you: • The critical role branding your auto dealership plays in your long-term success • Why humanizing your dealership can make all the difference (and how to do it) • The key area most dealerships are ...
This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
Digital Marketing: A Complete Self Study Guide