Direct Marketing

  • Direct Marketing: An Integrated Approach
    Direct Marketing: An Integrated Approach
    By William J. McDonald

    This text and disk aim to provide comprehensive coverage of direct marketing practice and techniques, exploring marketing strategy and marketing management. Ten case studies are included.

  • Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting
    Direct Marketing: A Step-by-step Guide to Effective Planning and Targeting
    By Roddy Mullin

    Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools.

  • Direct Marketing: How You Can Really Do it Right!
    Direct Marketing: How You Can Really Do it Right!
    By Ray Jutkins

    Direct Marketing: How You Can Really Do it Right!

  • Direct Marketing
    Direct Marketing
    By Margaret Allen

    Marketing professionals and those studying for marketing qualifications need to have an overall understanding of the scope and potential of this area. To cater for that need, Direct Marketing offers a practical guide to the subject.

  • Direct Marketing: Strategy, Planning, Execution
    Direct Marketing: Strategy, Planning, Execution
    By Edward L. Nash

    Thoroughly revised and updated, this renowned guide to the art and science of direct marketing now includes in-depth information on database marketing - the key to new applications in packaged goods, automotive, and all "general" ...

  • Direct Marketing: Strategy, Planning, Execution
    Direct Marketing: Strategy, Planning, Execution
    By Edward L. Nash

    In secret at night, by candlelight, she has written the novel that burns within her. When it falls into Robert's hands, he falls in love first with the book, and then with the woman he has never met.