E-marketing
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E-marketing
By Judy Strauss, Raymond FrostThe sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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E-marketing
By Judy Strauss, Raymond FrostPast, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- A world of E-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and ...
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E-Marketing
By Cram101 Textbook Reviews StaffE-Marketing
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E-marketing
By Judy Strauss, Raymond Frost, Alexa K. FoxUpper Saddle River, NJ: Prentice Hall. Kotler, Philip, and Gary Armstrong. (2010). Principles of Marketing. 13th ed. Upper Saddle River, NJ: Prentice Hall. Kotler, Philip, and Kevin Keller. (2006). Marketing Management. 12th ed.
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E-Marketing: Marketing 04.03
By Steve ShipsideFast track route to mastering all aspects of e-marketing Covers all the key techniques for successful e-marketing, fromaffiliation marketing to e-mail alerts, and from viral marketing tobanner ads Examples and lessons from some of the world ...
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E-Marketing: Theory and Application
By Stephen Dann, Susan DannTechnological capabilities are still expanding rapidly, with developers aiming for faster, smaller and more powerful devices despite plateaus in the Moore's Law prediction of exponential growth (Srivastava, 2007).
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E-Marketing: Concepts, Methodologies, Tools, and Applications
By Management Association, Information ResourcesThe real benefits of SL can be exploited when companies: 1) use the interactive and cooperative capabilities of the new medium and build a personal community environment for each customers, 2) consider each customer as an individual ...
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E-Marketing: Theory and Application
By Stephen Dann, Susan DannConsidering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
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E-marketing
By Raymond D. Frost, Judy StraussFor courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment.
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E-Marketing: Applications of Information Technology and the Internet Within Marketing
By Cor MolenaarSupplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.
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E-Marketing
By Judy Strauss, Raymond Frost, Alexa FoxThis updated edition is the most comprehensive book on digital marketing, covering all the topics students need to think like a marketer.
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E-Marketing: What Went Wrong and How to Do It Right
By K & A Press“e-Marketing is a continuous process that follows a quicker cycle.” WHAT IS THE E-MARKETING CYCLE? The e-Marketing Cycle is basically the sequence of marketing activities delineated by your e-Marketing Plan. Each step of the Plan should ...
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E-marketing
By Raymond D. Frost, Judy StraussrEad on This book follows the structure of traditional marketing processes but discusses effective and efficient e-marketing concepts and practices. Technology is an important aspect of the ...
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E-marketing
By Judy Strauss, Raymond FrostThe sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.
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E-marketing: El marketing a través de las nuevas tecnologías
By Emilio Pérez RiobóEl e-marketing incorpora al marketing (estudio completo de todos aquellos factores que favorecen una situación de venta, que nos permiten conocer al consumidor y ajustar un producto a las necesidades concretas de éste) la aplicación de ...
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E-Marketing: Concepts, Methodologies, Tools, and Applications
By USA Information Resources Management Association"This reference presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing"--Provided by publisher.
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E-Marketing
By Judy Strauss, Raymond FrostThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
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e-Marketing: Applications of Information Technology and the Internet within Marketing
By Cor MolenaarSupplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.