Effective Public Relations

  • Effective Public Relations
    Effective Public Relations
    By Scott M. Cutlip, Glen M. Broom, Allen H. Center

    This text offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

  • Effective Public Relations
    Effective Public Relations
    By Scott M. Cutlip

    Effective Public Relations

  • Effective Public Relations
    By Scott M. Cutlip, Glen M. Broom, Allen H. Center

    This text also serves as the basic reference for accreditation programs worldwide.

  • Effective Public Relations
    Effective Public Relations
    By Scott M. Cutlip, Glen M. Broom, Allen H. Center

    Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role...

  • Effective Public Relations
    Effective Public Relations
    By Scott M. Cutlip, Allen Harry Center

    Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the...

  • Effective Public Relations
    Effective Public Relations
    By Scott M. Cutlip, Allen H. Center

    Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the...

  • Effective Public Relations
    Effective Public Relations
    By Scott M. Cutlip, Glen M. Broom, Allen H. Center

    Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the...

  • Effective Public Relations
    By Scott M. Cutlip, Allen H. Center

    This text also serves as the basic reference for accreditation programs worldwide.

  • Effective Public Relations
    Effective Public Relations
    By DK

    Effective Public Relations not only shows you how to identify and target your audience but also provides practical techniques for presenting information whether writing news releases or organising press conferences and product launches.