The sampling design is rather complex, but at the last two stages it involves randomly selecting city blocks (or equivalent units in rural areas) and then randomly selecting one household per block to be the Nielsen household.
First, this introductory text begins with brief chapters focused on the important role that sample surveys play in the modern world. Then, each successive chapter builds on this foundation.
Elementary Survey Sampling
Focusing on the practical aspects of survey sampling, this introduction is intended for a one-term service course in survey sampling for students in the social sciences, business, and natural resources management (college algebra ...
Introduces students to the design and analysis of sample surveys via a practical, engaging approach.