EMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience.
The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan.
Offers a one-stop resource to kick start your eMarketing career, or to give it a much needed boost.
Review: "This book is a fantastic guide to online marketing, and the Internet in general.
Offering advice from experts and industry leaders, Godin shows small business owners, entrepreneurs, marketing directors, and individuals how to profit from the new technologies--from computer bulletin boards, informercials, 800- and 900 ...
EMarketing: The Essential Guide to Marketing in a Digital World
EMarketing: The Essential Guide to Digital Marketing
... eMarketing: The Essential Guide to Oniine Marketing should be read and referenced by every smart marketer who is dealing with the complicated world of eMarketing." Bron wen A ure t, Oniin e Marketing Specialist, South African Tourism ...