eMarketing eXcellence
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eMarketing eXcellence
By Dave Chaffey, PR Smith... Sunny Crouch and Matthew Housden Marketing Strategy (second edition), Paul Fifield Relationship Marketing for Competitive Advantage, Adrian Payne, Martin Christopher, Moira Clark and Helen Peck Relationship Marketing: Strategy and ...
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EMarketing EXcellence: Planning and Optimizing Your Digital Marketing
By Dave Chaffey, Paul Russell Smith, P. R. Smith(a) (b) (c) EC E-marketing (EM has some overlap with e-commerce (EC) and e-business E-marketing is broadly equivalent to e-commerce and e-business EB EC E-business encompasses e-marketing EM EB and e-commerce, but e-marketing involves ...
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Emarketing Excellence: The Heart of Ebusiness
By P. R. Smith( Chapter 10 E-planning I E-marketing is fundamentally the discipline of marketing set in the context of the e-business e-environment. So, not surprisingly, the successful e-marketing plan will be based on traditional marketing ...
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eMarketing eXcellence
By Dave Chaffey, PR SmithINTRODUCTION TO E-MARKETING E-MARKETING —THE DYNAMIC DIALOGUE Simply put, e-marketing involves marketing online whether via web sites, banner ads, opt-in e-mail, interactive kiosks, interactive TV, mobiles or m-commerce — the e-tools.
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Emarketing Excellence: Planning and Optimizing Your Digital Marketing
By Dave Chaffey, Paul Russell Smith, P. R. SmithBuilt around the CIM e-Marketing Award, this book addresses an important area of marketing.
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Emarketing Excellence: Planning and Optimizing Your Digital Marketing
By Dave Chaffey, PR Smith... digital ride towards being a world-class e-marketer and let us know what you think via our sites/pages: Dave (www.smartinsights.com) and Paul (www. facebook.com/PRSmithMarketing). HOW IS EMARKETING EXCELLENCE STRUCTURED? Emarketing ...