Entrepreneurial Marketing
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Entrepreneurial Marketing: A Blueprint for Customer Engagement
By Beth GoldsteinPacked with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
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Entrepreneurial Marketing: Sustaining Growth in All Organisations
By Ian Chaston2–3. Roberts, K. (2003) 'What Strategic Investments should You Make during a Recession to Gain Competitive Advantage in the ... Firm Attributes and Environmental Dynamism as Determinants', Academy of Business Research Journal, vol.
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Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
By Leonard M. Lodish, Amy Kallianpur, Howard MorganThis is the first book to combine sophisticated marketing approaches-such as Web-based segmentation and positioning-with practical guidance on how to apply them in entrepreneurial situations.
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Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
By Bjö Bjerke, Claes HultmanHence, an important part of the marketing success in growing entrepreneurial firms is the entrepreneurs' ability to change the rules of the game in the market. Innovations and new combinations of all kinds may create new rules of the ...
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Entrepreneurial Marketing: A Practical Managerial Approach
By Robert D. Hisrich, Veland RamadaniEntrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sales and revenues: identifying and selecting the market, determining the consumer needs cost effectively, executing the basic elements of ...
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Entrepreneurial Marketing: A Blueprint for Customer Engagement
By Beth GoldsteinPacked with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.
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Entrepreneurial Marketing: How to Develop Customer Demand
By Edwin J. NijssenThis third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new ...
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Entrepreneurial Marketing: A Practical Managerial Approach
By Robert D. Hisrich, Veland RamadaniThe mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.
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Entrepreneurial Marketing: An Effectual Approach
By Edwin J NijssenThis book provides students and entrepreneurs with the fundamental tools to succeed in marketing.
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Entrepreneurial Marketing: Global Perspectives
By Paul Harrigan, Rosalind Jones, Zubin SethnaAssociation (chaired by Vince Pascal * Eastern Washington University), and the Australian and New Zealand Marketing Academy (chaired by Sussie C. Morrish). There are tracks dedicated to research on entrepreneurial marketing at every ...
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Entrepreneurial Marketing
By Philip Kotler, Hermawan Kartajaya, Hooi Den HuanBUSINESS & ECONOMICS I n Entrepreneurial Marketing: Beyond ProfessionalismtoCreativity, Leadership, andSustainability, a distinguished team of world-leadingmarketing professionals deliversawake-upcall to the marketing industry ...
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Entrepreneurial Marketing: A Guide for Startups & Companies With Growth Ambitions
By Marc LogmanThe incumbent company on the other hand is often looking for new business or markets (especially if the current market is saturated). In both cases, using various entrepreneurial marketing principles may help in choosing the right ...
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Entrepreneurial Marketing: An Effectual Approach
By Ed NijssenEntrepreneurs are often unfamiliar with concepts of target market, price/ quality relationships, price thresholds, distributor margins and sales ... as well as Entrepreneurial Marketing, at the Eindhoven University of Technology.
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Entrepreneurial Marketing: Competing by Challenging Conventions
By Ian ChastonThe purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organization c using on the concept of entrepreneurial marketing, across all aspects of the marketing ...
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Entrepreneurial Marketing: Global Perspectives
By Paul Harrigan, Rosalind Jones, Zubin SethnaEntrepreneurial Marketing
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
By Philip Kotler, Hermawan Kartajaya, Hooi Den HuanThis book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments.
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Entrepreneurial Marketing: Competing by Challenging Conventions
By Ian ChastonThe purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organization c using on the concept of entrepreneurial marketing, across all aspects of the marketing ...
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Entrepreneurial Marketing: An Effectual Approach
By Edwin J. NijssenThis book provides students and entrepreneurs with the fundamental tools to succeed in marketing.
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Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era
By Bjorn Bjerke, Claes HultmanDefining marketing and entrepreneurship as fundamental orientations for firms to conduct business, Bjerke (entrepreneurship and small business, Stockholm U., Sweden) and Hultman (marketing, Orebro U., Sweden) argue that a strong ...