Entrepreneurship Marketing
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
By Ayantunji Gbadamosi, Sonny NwankwoPrinciples and Practice of SME Marketing Sonny Nwankwo, Ayantunji Gbadamosi ... Hence, this facilitates flexible decision making in all matters of the business, including marketing. ... A case in point is Bank Zero in South Africa.
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
By Ayantunji Gbadamosi, Sonny NwankwoThis book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this ...
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
By Ayantunji Gbadamosi, Sonny NwankwoIntroducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run ...
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
By Ayantunji Gbadamosi, Sonny Nwankwo... Marketing.Chichester: John Wiley. Carr, A. (1968), Is business bluffing ethical? Harvard Business Review, Vol. 46 ... MKTG4. 4th edn. Mason, OH: SouthWestern, pp. 32–34. Leiss, W. (1983), The icons of the marketplace. Theory, Culture ...
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Entrepreneurship Marketing: Principles and Practice of SME Marketing
By Ayantunji Gbadamosi, Sonny NwankwoThis book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate level, as well as professionals looking to obtain the required knowledge to operate their businesses in this ...