Joseph F. Hair, Jr, Mary Wolfinbarger, Arthur H Money, Phillip Samouel, Michael J Page. primarily McDonald's customers. The McDonald's plot is larger because it has more customers than Burger King. From this example, it appears that ...
The Pearson correlation measures the linear association between two metric variables. The number representing the Pearson correlation is referred to as a correlation coefficient. It ranges from –1.00 to +1.00, with 0 representing ...
EssEntials of Business Research Methods sEcond Edition Joseph F. Hair Jr. • Mary Wolfinbarger Celsi Arthur H. Money • Phillip Samouel • Michael J. Page M.E.Sharpe Armonk, New York London, England Copyright © 2011 by M.E. Sharpe, ...
This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works.
This work provides research techniques for people who aren't data analysts but need to navigate their way through seemingly unlimited data.
Essentials of Business Research Methods
facts” is a good orientation for writing business research documents. Research report writers must remember that the primary purpose of the document is not to entertain or impress the audience with literary eloquence but to assist in ...
The 4th edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists.
... management, how to conduct information- gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition ... instructor's manual, PowerPoint slides, and a test bank. Joe F. Hair Jr. is Cleverdon ...
This book covers the essentials of business research for managers.
This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world.
This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts.