Essentials of Marketing Management
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Essentials of Marketing Management
By Geoffrey Lancaster, Lester MassinghamThis second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.
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Essentials of Marketing Management
By Geoffrey Lancaster, Lester MassinghamDesigned and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic ...
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Essentials of Marketing Management
By Geoffrey Lancaster, Lester MassinghamThe overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs.
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Essentials of Marketing Management
By Mark W. Johnston, Greg W. MarshallThis is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
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Essentials of Marketing Management
By Geoffrey Lancaster, Lester MassinghamThis second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.
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Essentials of Marketing Management
By Greg W. MarshallEssentials of Marketing Management
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Essentials of Marketing Management
By Greg Marshall, Mark JohnstonThis is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
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Essentials of Marketing Management
By William G. ZikmundEssentials of Marketing Management
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Essentials of Marketing Management
Essentials of Marketing Management
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Essentials of Marketing Management
By Joe Kent KerbyEssentials of Marketing Management