Essentials of Marketing Research

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Joseph F. Hair, Hair, David J. Ortinau

    Essentials of Marketing Research

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Tony Proctor

    Essentials of Marketing Research offers a concise introduction to all the major concepts within marketing research as well as discussing new developments within the field.Thoroughly revised and updated, this new...

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Joseph F. Hair

    "Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.

  • Essentials of Marketing Research
    Essentials of Marketing Research

    Essentials of Marketing Research

  • ESSENTIALS OF MARKETING RESEARCH
    By JOSEPH. HAIR

    ESSENTIALS OF MARKETING RESEARCH

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Barry J. Babin, William G. Zikmund

    This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis ...

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By William G. Zikmund

    In response to strong market feedback, Essentials of Marketing Research, 2e, was developed directly from the eight edition of William Zikmund's best-selling Exploring Marketing Research text. Designed specifically for instructors...

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By William G. Zikmund

    Essentials of Marketing Research

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Tony Proctor

    Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research.

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By V. Kumar, David A. Aaker, George S. Day

    Contains detailed discussions of the process, with numerous examples from the industry. * Coverage on international marketing research expands the readers' ability to deal with issues that are not encountered...

  • Essentials of Marketing Research
    By Hair, Jr.

    Essentials of Marketing Research

  • Essentials of Marketing Research: Part I
    Essentials of Marketing Research: Part I

    Approach, Research Design & Sampling Sampling A precise definition of the target population is essential and usually ... For example, target population elements for the washing machine study might include a particular brand (i.e. Brand ...

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Naresh K. Malhotra, David F. Birks, Peter Wills

    This book offers all the authority of Naresh Malhotra's best-selling 'Marketing Research' title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that ...

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Tony Proctor

    A concise introduction to all the major concepts as well as discussing developments in the field of market research whilst positioning in the real world of marketing communications.

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Joseph F Hair

    Essentials of Marketing Research

  • ESSENTIALS OF MARKETING RESEARCH
    By JOSEPH. HAIR

    ESSENTIALS OF MARKETING RESEARCH

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Mary Wolfinbarger, David Ortinau, Robert Bush

    Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By Mary Wolfinbarger, Robert Bush, Joseph Hair Jr

    "Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.

  • Essentials of Marketing Research
    By William R. Dillon

    Essentials of Marketing Research

  • Essentials of Marketing Research
    Essentials of Marketing Research
    By V. Kumar, David A. Aaker, George S. Day

    Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization....