Evaluating Public Relations
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
By Tom Watson, Paul Noble... Winchester, UK Watson, T (1997) Measuring the success rate: Evaluating the PR process and PR programmes, in Principles and Practice of Public Relations, ed PJ Kitchen, Chapman and Hall, London Watson, T (2001) Integrating planning ...
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation
By Tom Watson, Paul NobleClients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start ...
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation
By Paul Noble1:Principles of Public Relations Practice 2:Evaluation and Communication Psychology 3:Practitioner Culture - Why We Do What We Do 4:Gathering and Interpreting Information 5:Evaluation Structures and Processes 6:Developing a Media Evaluation ...
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Evaluating Public Relations: A Best Practice Guide to Public Relations Planning
By Paul Noble... Effective Internal Communications, 2005, Lyn Smith Effective Media Relations, 3rd edn, 2005, Michael Bland, David Wragg and Alison Theaker Effective Personal Communication Skills for Public Relations, 2006, Andy Green Effective ...
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Evaluating Public Relations: A Guide to Planning, Research and Measurement
By Tom Watson, Paul NobleThis fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement.