Fashion Marketing
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Fashion Marketing: Contemporary Issues
By Margaret Bruce, Tony Hines(Eds.), International Retail Marketing, Butterworth-Heinemann: Oxford. Baudrillard, J. (1996). The System of Objects. Verso: London. Björkman, I. (2002), Aura: aesthetic business creativity. Consumption, Markets and Culture, 5 (1), ...
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Fashion Marketing
By Margaret Bruce, Tony HinesIan Grime Ph.D., is a Principal Lecturer in Marketing at Manchester Metropolitan University Business School with research interests in brand identity. He completed his doctorate at Loughborough University and ...
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Fashion Marketing
By Mike EaseyFor the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?
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Fashion Marketing
By Margaret Bruce, Tony HinesA collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the ...
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Fashion Marketing: Theory, Principles & Practice
By Marianne Bickle, Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
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Fashion Marketing: Theory, Principles & Practice
By Marianne Bickle, Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.
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Fashion Marketing: Contemporary Issues
By Margaret Bruce, Tony HinesWith international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product ...
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Fashion Marketing
By Dr. Sukhvir SinghFashion marketing is an exhilarating and dynamic field that intertwines the realms of creativity, business acumen, and consumer behavior.
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Fashion Marketing: Influencing Consumer Choice and Loyalty with Fashion Products
By Caroline Le BonBy undertaking deep analyses of manufacturers and retailers’ best practices, interviewing customers and companies, and reviewing recent academic research on fashion marketing, this book answers such questions and thus helps managers ...
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Fashion Marketing: Contemporary Issues
By Margaret Bruce, Tony HinesWith international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product ...
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Fashion Marketing
By Janet Bohdanowicz, Liz ClampFashion Marketing