Fundamentals of Marketing

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Paul Baines, Paolo Antonetti, Sara Rosengren

    Daniels, J., and Holmes, C. (2005) Responsible Marketing to Children: Exploring the Impact on Adults'Attitudes and ... S. (2016) Marketing Communications: Discovery, Creation andConversations (7th edn), Harlow: Pearson Education.

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Michael J. Etzel, Bruce J. Walker, William J. Stanton

    Schlesinger , Leonard A. , 561 Schlossberg , Howard S. , 57 , 113 , 235 , 288 , 433n . ... Small Business Administration , 185 Smart & Final , 129 Smart , Tim , 288 , 560 Smart Ones , 257 Smith , A. B. , 417 Summers , John O. , 196n .

  • Fundamentals of Marketing
    By William J. Stanton

    Fundamentals of Marketing

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Marilyn A Stone

    Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and ...

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By William J. Stanton

    Fundamentals of Marketing

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By W. G. Leader, N. Kyritsis

    Fundamentals of Marketing

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Kenneth E. Miller

    The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.

  • Fundamentals of Marketing

    Fundamentals of Marketing

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Miguel Santesmases Mestre, Joaquín Sánchez Herrera, Teresa Pintado Blanco

    This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind.

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Geraldine McKay, Paul Hopkinson, Lai Hong Ng

    Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students.

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By William M. Pride, O. C. Ferrell

    Fundamentals of Marketing

  • Fundamentals of Marketing

    Fundamentals of Marketing

  • Fundamentals of Marketing: In the Philippine Setting
    By Josiah Go

    Fundamentals of Marketing: In the Philippine Setting

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Marilyn A Stone

    Schor, J.B. (1991) Overworked American: the unexpected decline of leisure, New York: Basic Books. ... Yeung, I.Y. and Tung, R.L. (1996) 'Achieving business success in Confucian societies: the importance of Guanxi (connections)', ...

  • Fundamentals of Marketing
    By Michael J. Etzel, Bruce J. Walker, William J. Stanton

    Fundamentals of Marketing

  • Fundamentals of Marketing
    By William J. Stanton, Montrose S. Sommers, James G. Barnes

    Fundamentals of Marketing

  • Fundamentals of Marketing: Essentials Edition
    By William J. Stanton, Rex Winsbury

    Adaptation of a 1985 guide for TAFE marketing and small business courses.

  • Fundamentals of Marketing
    By W. G. Leader, Nick Kyritsis

    Fundamentals of Marketing

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Atul Nayak

    This book, Fundamentals of Marketing, offers must detailed coverage of marketing. This books focuses on the key concepts and functions that are common to most marketing situations.

  • Fundamentals of Marketing
    Fundamentals of Marketing
    By Montrose S. Sommers, James G. Barnes

    ... marketing communication , 581-82 Public relations , 664-67 evaluating , 666-67 lack of attention , 664 and marketing communication , 581 , 586 nature and scope of , 665 publicity as form of , 665 strategic philanthropy , 701 Public service ...